J.F. SCHWARZLOSE BERLIN
PEOPLE BEHIND THE BRAND
In 2012, J.F. Schwarzlose Berlin revitalizes and creates fragrances that function like a mirror for modern Berlin. Their basis is made of high perfume oils in high concentration in the stylish and reduced design J.F. Schwarzlose stands for.
Over ten years ago, Lutz Herrmann, creative director of J.F. Schwarzlose Berlin, came across the Berlin brand J.F. Schwarzlose Söhne. As a successful designer for perfume bottles and expert in perfumery he was so impressed by the elegant simplicity of this traditional Berlin brand that he intensified his research. The diverse history and the early modernity of the German perfume manufacturer quickly convinced Herrmann to work on a plan. Quickly after, the art-historically literate and two partners began to undertake the revitalization of this fine brand as J.F. Schwarzlose Berlin.
The perfumer Véronique Nyberg, to whom Lutz Herrmann transmitted his passion for the brand J.F. Schwarzlose Berlin. Under the charm of this surprising discovery, she immediately felt to put a modern spin to this beauty from the 1800’s. A true challenge, which ignited the perfumer’s creative passion.
Véronique Nyberg – “the nose”
Véronique recently experienced love at first sight when she met the brand J.F. Schwarzlose Berlin with its creative director Lutz Herrmann. Indeed, Veronique finds her inspiration in many different places: from the secretive and mysterious world of molecules, to edgy art installations and history. The challenge of working on the J.F. Schwarzlose Berlin brand, a beautiful and glorious “1900 sleeping beauty” immediately resonated with her desire to create a link between the past and the present, between Berlin and the rest of the world.
Véronique and Berlin
To Véronique, Berlin embodies the spirit of artistic energy, of creation at large, and while discovering the origins of J.F. Schwarzlose, she captured its contemporary feel, its timeless spirit. To create the new perfumes of this brand, she wanted to capture the intensity, and the energy of Berlin, past and present, and put it in a bottle.
To do this, she chose the most precious natural ingredients, for their extravagance, brilliance and power. She combined them, creating exquisite alliances, luxurious and refined, a tribute to the splendors of Berlin.