20I20 celebrates the centennial of Berlin’s ‘Roaring, Golden 1920s’ – a legendary era of glam, excess and irreverence – internationally known as “The Roaring 1920’s”. The formula of 20I20 is a contemporary interpretation of the theme: A burst of floral, fruity sweetness mingles with spicy patchouli and cool freshness of rose and geranium – 1920’s glamour reissued for the new Twenties and today’s fragrance lovers of generation X, Y & Z.
The scent is a new interpretation of CHIC, Schwarzlose’s iconic 1920’s perfume, that was a sensation 100 years ago with its fine blend of patchouli and velvety sweetness. CHIC’s original formula was determined in an elaborate process from archived original bottles from the 1920s and interpreted in a modern way by J.F. Schwarzlose perfumer Véronique Nyberg (MANE). Tradition inspires creativity when 1920 meets 2020 – in Berlin, the place where anything goes.