Company vehicle in front of the factory in Moabit, 1917. The company logo and the words Rosa Centifolia can be seen on the delivery truck. According to historical accounts, the truck was painted a striking shade of pink for advertising purposes. On 1 October 1907, standardised automobile license plates were introduced for countries within the German Empire. The territory of Prussia was assigned the Roman numeral I and the administrative district Berlin was assigned the letter A. Within Berlin, numbers from 1 to 20 were issued in 1920, including 3 for the district of Wedding and 33 for the sub-district of Moabit. J.F.SCHWARZLOSE SÖHNE used the local license plate assigned to its production location as the name for its scent creation IA–33, a modern scent for sporty, car-loving women.